braggot brewery was founded by two friends, Radek and Adrian. Radek is passionate about brewing beer, while Adrian enriches the process with honey from his grandmother’s apiary. braggot needed an authentic and playful brand identity and label design that would resonate with beer enthusiasts, just like the founders.
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we saw the potential to create a brand hero that would embody the characteristics of the founders, who prefer to stay behind the scenes. thus, the braggot bear was born – a happy, carefree, and slightly tipsy brown bear, symbolizing both the crest of Przemyśl (where the founders are from) and the Bieszczady region, home to the brewery.
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the label also features a quirky illustration – a playful equation for braggot beer. it shows Radek stirring a giant brewing pot and Adrian in his element at the apiary, coming together to create a hand-sticking, finger-licking, bee-drawing, irresistible beer.