the warsaw-based education startup organizes cyclical educational events like symposiums, and workshops, while also providing an online informational platform with valuable resources. the name “off label” is derived from “off-label use,” referring to the use of pharmaceutical drugs for unapproved indications. given the unexamined and unregulated nature of many aesthetic medicine treatments, practitioners often develop their own, “off-label” techniques and procedures, which are discussed during the company’s events.the founder determined that the logo should embody leonardo da vinci’s vitruvian man, her inspiration in the field of medicine. with this in mind, i crafted a minimalist sign that is memorable and distinctive, while functioning effectively across various formats and assets.