due to the technical printing issues, the brief was to produce a monochromatic project. this led me to think: how could I make each of the 21 coffees unique within the constraints of a monochromatic palette? the founder of proces kawki passionately advocates for the inclusivity, availability, and approachability of coffee, steering away from exclusive specialty coffee clubs. to embody this philosophy, I devised a three-tiered system of advancement. featuring 21 coffees sourced from 3 distinct regions worldwide, south american coffees boast straightforward flavour profiles—a universal and affordable option for everyday coffee enthusiasts; moving to asia and oceania, the coffees exhibit more complex profiles; meanwhile, african coffees, marked by their rarity and a mosaic of flavours, present the most enigmatic taste experience.
with that in mind, south american coffee received a packaging with the simplest maze, this of asia and oceania - more complex, and africa – the most intricate maze.  this approach ensures that the progression in the realm of coffee aligns seamlessly with the maze's complexity on the packaging - a truly satisfying representation of the coffee exploration experience.