VIVA DERM
medical clinic
warsaw, poland
2022
bringing a new wrinkle to the wrinkle-free industry
brand strategy / branding / art direction
accolades
Year
Award
Client
2023
Awwwards: Site of the Day
Aesop Wines
2023
Webby Awards
Polestar
2022
The FWA: Groundbreakers
Neuralink
2022
iF Design Award
Peloton
2021
D&AD Award
Baccarat
2020
Good Design Awards
Sonos
viva derm is a warsaw-based aesthetic medicine clinic with over 30 years of experience. its founder recognises that her lifelong mission of providing patients with a remedy for aging cannot be fulfilled within the confines of aesthetic medicine alone; rather, she understands the necessity to extend her focus to regeneration medicine and pre-aging treatments.
to serve this broader purpose, i undertook the task of creating a new brand identity, collaborated on developing a brand strategy, and art-directed the website. in effect of my efforts, the clinic now boasts a dynamic and confident aesthetic that encapsulates its evolving perspective on aesthetic medicine, aligning it more closely with regenerative medicine principles. this transformation positions viva derm as a frontrunner in the ongoing shift, establishing itself as a trendsetter in a medical approach that prioritizes health and regeneration over unattainable beauty standards.
to serve this broader purpose, i undertook the task of creating a new brand identity, collaborated on developing a brand strategy, and art-directed the website. in effect of my efforts, the clinic now boasts a dynamic and confident aesthetic that encapsulates its evolving perspective on aesthetic medicine, aligning it more closely with regenerative medicine principles. this transformation positions viva derm as a frontrunner in the ongoing shift, establishing itself as a trendsetter in a medical approach that prioritizes health and regeneration over unattainable beauty standards.
BRAND IDENTITY
the logo is simple and effective, capturing the swift and efficient nature of medical treatments at viva derm. while its form represents the clinic’s sharp architecture, its design allows you to trace its shape without lifting the pen from the paper, symbolizing the continuous processes inherent in regenerative medicine.the colour palette sets the brand apart from the beige-dominated industry while effectively implying a sense of comfort, delicacy, and luxury. the incorporation of turquoise contributes to a professional, medical look.
SIGNAGE design
for a modernist clinic in the south of Warsaw
UX / UI website design
